RU 2018

I’ve talked about beforehand that I like inventing new phrases. As the fifth anniversary of Russian Universe is in simply two months, I’ve determined to publish all of the vital RUneologisms from 2013 to 2017 in alphabetical order. Here they’re:

🐻 Cargo Culture. Russia is concentrated on the West, which is producing which means, that’s copied after which reproduced inside the framework of what may be known as a cargo tradition. The latter performs a major function in Russian worldview and identification constructing, whereas klyukva* is only a specific case of ethnocultural stereotypes. […] In different phrases, cargo tradition is a strategy of establishing and redistributing mythologized Western photographs (patterns), given the latter are overvalued resulting from their Otherness. [To be more specific, cargo culture is manifested in terms of: Worldview (idealization or demonization of the West, xenopatriotism, conspiracy theories, decontextualization of latest Western cultural trends, Russian double consciousness, etc.); Various goods, clothes and other products from the West, which brings this aspect of cargo culture closer to classical cargo cults; Language (using non-Russian substitutes for words as often as possible, ‘pidgin Russian’).].

🐻🐻 Crussialism. Real Russia’s issues do exist and so they function the reasonable foundation for the mythology of ‘imminent Russian collapse’. This Western collapsophilia [regarding Russia] may be known as crussialism (from crush + Russia + [certain amount of] realism). 

🐻🐻🐻 Deconstrucracy (from de + cōnstruō [construct, build] + krátos [power, rule]) is such follow of deconstruction being carried out in several spheres of human data and actions that it turns into not a mere follow however a rule, not an choice however an mental, political, social and cultural mainstream which suppresses any alternate options and, lastly, ends in a destruction of the unique entity. Hence, the last word type of deconstrucracy may be referred to easily as destrucracy. In its flip, the last word stage of the latter needs to be the West fully de(con)structing itself. In different phrases, deconstrucracy is a limitless energy of deconstruction after the deconstruction of (any) energy.

🐻🐻🐻🐻 Esoteric Russialism. Russialism is a mixture of realist and essentialist approaches to Russia. Yet nonetheless, there was one other facet, which was vital to outline. Finally, Esoteric Russialism was born; an umbrella time period, based mostly on three pillars: realism, essentialism and esotericism and/or mysticism. [The esoteric mosaic can be comprised of various components: the mysterious Russian soul and Russian mystery/Orientalization trend in general, anti- and pro-(neo)Eurasianism, literature-centrism** (including Russian philosophy), klyukvification***, Russia-related conspiracy theories, etc.].

🐻🐻🐻🐻🐻 Eternal Opposition is a story of the West and Russia as inherently confrontational entities. This entails establishing a picture of a primordially hostile collective anti-Russian West in all historic durations (in Russian Westernophobic discourse), and equally – primordially hostile anti-Western Russia in all its political types (in Western Russophobic discourse). […] The idea of Eternal Opposition within the West is rooted in the concept that Russia at all times represents an existential menace to the West and vice versa. […] Eternal Opposition is in truth an imagined one. The fable of the everlasting eschatological battle between the idealized West vs demonized Russia (or vice versa).

🐻🐻🐻🐻🐻🐻 Eternal sameness. The idea of Russia’s everlasting sameness seems in a plethora of Western Russia narratives. By this ‘sameness’ I imply the continuity of Russia’s equivalent essence throughout all (or at the least a number of) historic durations and types of Russian statehood. The full vicious circle of Russia’s everlasting sameness may be proven within the following easy succession (a few of the hyperlinks of this logical chain may be omitted or modified): Russian Federation = Soviet Union; Soviet Union = Russian Empire; Russian Empire = Tsardom of Russia; Tsardom of Russia = Muscovy (Grand Duchy of Moscow)Muscovy = Golden Horde. […] This mythological mannequin strips Russia of any actual change not to mention progress: on this narrative Russia basically stays the identical, crawling on its ‘barbaric’ path because the West develops and evolves. […] Thus, the everlasting sameness of Russia is the purpose of everlasting return for Russia analysts.

🐻🐻🐻🐻🐻🐻🐻 *** Klyukvification is a course of of making a peculiar stereotypical narrative utilizing Russian cultural objects and ideas in a sure method (exaggeration, placing them in a distinct context, and many others.). [*Klyukva is a word used to describe a combination of foreign cultural, historical, linguistic and lifestyle stereotypes about Russia(ns) and lubok-like depiction of Russia(ns): bears, izbas, Cossacks, matryoshkas, babushkas, balalaikas, garmoshkas, kalinka-malinka, ushankas, samovars, vodka, borscht, caviar, banya, communism, endless winter and other ‘brands’.].

🐻🐻🐻🐻🐻🐻🐻🐻 Literature-centric essentialism (or just **literature-centrism) is the concept that the best way Russia is introduced in Russian literature reveals the ‘essence of Russia’.

🐻🐻🐻🐻🐻🐻🐻🐻🐻 Obviov’s Razor (Captain Obviov’s Razor): why blame someone for one thing when you possibly can blame Russia(ns) for the whole lot.

🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 Pussy Riot impact is a phenomenon when Russians and non-Russians capitalize off of Western grasp discourse of Russia (Russian stereotypes, associated memes, imagery, and many others.) by making use of it to Russian cultural heritage, social actuality, historic narrative, in such a way that it appears like a nasty parody, mockery and even libel/slander for a large Russian viewers whereas being positioned (seen) as cool, hip and even progressive for (by) the Western basic public. […] It may be seen as an try of promoting Russian stereotypes to the Western viewers within the type of genuine Russian phenomena. In different phrases, the Pussy Riot impact offers with packaging Russia in user-friendly wrapping paper of Russian stereotypes. [It should be noted that […] it’s virtually not possible to inform when klyukvification […] turns right into a capitalization of this stereotypical narrative. Therefore, the Pussy Riot impact is the results of (financially) profitable klyukvification.].

🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 Russomania. The time period Russophobia is overused these days. What we see within the media is induced and contagious Russomania. […] It’s a mania, obsession with a conspiracy idea that #TheRussiansDidIt****, based mostly on a perception with no strong proof. [****it — this ‘it’ can mean literally anything: Brexit, Trump’s victory, DNC ‘hack’].

🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 Stealth Russians are educated, younger, profitable Russians who need Russia to be a democratic superpower. They are much less prone to be seen within the Western media than a unicorn regardless of being not mythological creatures however a bunch of clever Westernized patriotic Russians.

🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 TV-screen Russians. The Pussy Riot impact is usually used as a method of constructing a profession in Russia and/or within the West by ‘broadcasting’ the Western grasp discourse of Russia and making it seem like it’s the ‘voice of the Russian individuals’. The Russian surname of such broadcaster is a big plus right here which legitimizes the dominant Western Russia-discourse. I check with such speaking heads (consultants, activists, writers, pundits, journalists) as TV display screen Russians.

🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻🐻 Ushanka syndrome is an externalization/exteriorization of Russian stereotypes when a stereotypical view of Russia(ns) is portrayed by a overseas one who tries to look or sound the best way s/he perceives as ‘Russian’.


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