Monroe's Motivated Sequence: Messages with Massive Impact - Project Bliss

Monroe’s Motivated Sequence outlines rules of speech you should utilize anytime it is advisable transfer an viewers to behave. This highly effective communication system is simple to know and offers you a template for creating highly effective messages.

Alan Monroe was a psychology professor at Purdue University. He used the psychology of persuasion to develop an overview for speeches that ship outcomes. His ebook Monroe’s Principles of Speech describes this intimately.

This time-tested technique helps you craft messages for optimum influence. If it is advisable craft a persuasive speech or transfer an viewers to behave, Monroe’s Motivated Sequence offers you the system.

If it is advisable transfer an viewers to behave, Monroe’s Motivated Sequence offers you a transparent information to crafting messages that affect and encourage.

The Steps to Monroe’s Motivated Sequence

There are 5 steps that make up the system to create highly effective messages that transfer your viewers to behave:

  1. Get consideration
  2. Establish want
  3. Satisfy the necessity
  4. Visualize the future
  5. Call to motion

Read on to dive deeper into every of the steps.

For the perfect outcomes, focus in your viewers and what’s going to inspire them. Their wishes could differ from yours. Focus on what’s necessary to them.

1. Get Attention

The very first thing you will need to do is get your viewers’s consideration. The consideration step helps pull your viewers to you. You can do that in a number of methods.

  • Tell a narrative. Stories seize your viewers’s curiosity.
  • Use a visible support. Jill Bolte Taylor used a human mind in her wildly standard Ted Talk.
  • Pose a query (possibly rhetorical). Asking a query will get your viewers to cease and suppose.
  • Use a stunning statistic.
  • Share a strong quote.
  • Make a stunning assertion.

2. Establish Need

Once you have got your viewers’s consideration, they should consider that one thing wants to vary. They must consider that the present state of affairs is unacceptable and negatively impacts them. You must make your viewers uncomfortable. This prepares them to be extra receptive to the options and actions you’ll current.

  • Clearly state or describe the necessity or drawback. Make it clear and simple to know. Don’t make your viewers need to work to know it.
  • Give examples for instance in order that your viewers extra strongly believes you and experiences emotions concerning the state of affairs.
  • Add statistics or extra tales to strengthen the influence and likewise present how the necessity immediately impacts your listeners.

3. Satisfy the Need

Propose the answer. Your viewers is now experiencing anxiousness or detrimental feelings concerning the want. They’re prepared and open to listening to methods to keep away from the ache or repair the issue. You’ll have the ability to give them an answer that they’ll be keen and open to attempting – particularly in the event you perceive what motivates them.

  • Propose the answer, and what you need your viewers to do.
  • Provide extra element to assist them higher perceive what you need from them.
  • Explain the way it solves the issue.
  • If doable, give examples of how this resolution has labored elsewhere. 

4. Visualize the Future or Consequences

Your visualization step helps reinforce the emotion that you just’ve been constructing. Now that you just’ve introduced an answer, assist your listeners see what life shall be like in the event that they perform your plan. This step reinforces their need for change and motion. Use imagery to allow them to see how impactful the change shall be. Be visible and descriptive. This will inspire your viewers to need to take motion.

You can take totally different approaches. Determine which inserts your state of affairs or viewers higher:

  • Negative Method: Create a detrimental picture. Paint a detrimental image of how horrible life shall be if issues don’t change. Explain the detrimental path you’re on. Share how a lot worse issues may get if nothing adjustments.
  • Positive Method: Create a optimistic picture. Describe how a lot simpler and higher issues may very well be in case your audienceadopted your resolution and made a change. Describe the brand new and simpler state of affairs in ways in which your viewers can really feel the change and lean into having that optimistic change.
  • Compare and distinction detrimental and optimistic. Paint an image of how horrible issues shall be if nothing adjustments. Then paint an image of how a lot better life shall be if the group makes a change and adopts your resolution.

5. Call to Action

Now that you just’ve primed and motivated your viewers, inform them what to do. This motion step the place you really inform your listeners what you need them to do. This is the exercise you’ve been constructing as much as.

  • Explain or record actions they will take. 
  • Give directions if wanted on methods to perform the actions.
  • Provide examples, templates, or assist that may assist make taking motion simpler for them.
  • If useful, finish with a abstract or motivational assertion to additional encourage motion.

Words are highly effective when you know the way to make use of them. You can transfer individuals and drive optimistic change.

How is Monroe’s Motivated Sequence efficient?

paraverbal communication

Monroe’s Motivated Sequence works as a result of individuals need to really feel good. People reply emotionally. If you join with somebody, she or he desires to listen to extra from you.

If you need to change somebody’s habits, use persuasion abilities that depend on emotion. 

These concise steps make it simple to craft your persuasive message. You’ll have a greater likelihood at transferring your viewers into motion.

How to finest apply Monroe’s rules?

Monroe's Motivted Sequence-speaker presenting to audience

Here are some ideas that can assist you put Monroe’s rules into apply:

  • Know your viewers. What motivates them? How does their life evaluate to yours? Do they like sports activities? Politics? Religion? Music? Movies? Whatever it’s, know methods to converse to them.
  • Be clear. Get clear in your primary concept and the central concept you need to share. Make positive you perceive precisely what it is advisable say earlier than you start speaking. Don’t wing it!
  • Use tales. People keep in mind tales a lot simpler than info. Tell one story after one other till you’ve coated all facets of your subject.
  • Speak slowly. Slow down when essential so listeners can soak up data simply.
  • Avoid jargon. Don’t use jargon that your viewers doesn’t perceive or relate to.
  • Listen fastidiously. Pay shut consideration to the language your audience makes use of and what motivates them.
  • Ask questions. Questions make individuals discuss. Find out what pursuits them most by asking open-ended questions.
  • Give examples. Showing one thing helps individuals visualize it. Examples give that means to summary ideas.
  • End sturdy. Leave your speech with a strong conclusion.


The Monroe Motivated Sequence is a simple but efficient system for making a message that strikes individuals. To craft a persuasive argument, take into consideration what you need to change, what motivates your viewers, and the way you need them to behave. You can use this system to craft highly effective speeches and messages to drive change.

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