In this text, let me introduce you to the Customer Journey Map template I’ve designed. This template will simplify the info gathering and visualization of required information attributes akin to your persona’s wants or motivations, vital occasions, touchpoints, and actions. But first, let’s begin with the definition.
What is Customer Journey Mapping?
Customer journey mapping is the method of making a buyer journey map, which is a visible illustration of your buyer’s or prospect’s interactions along with your product. This strategic train helps to assume from prospects’ or prospects’ views and higher perceive their expectations, ache factors, motivations, and wishes. The journey map maps out all touchpoints from the primary to the ultimate touchpoint for each your present and potential prospects and is leveraged to visualise and enhance the general buyer onboarding and expertise.
How to create a Customer Journey Map?
- Define major and secondary personas in your product
A persona is a personality profile or a fictional character. Personas assist to grasp the wants, experiences, behaviors, and objectives of your customers. If you need to create personas in your product, you could take heed to my lecture within the on-line course.
- Outline key occasions, persona’s wants, and attainable interactions along with your product throughout completely different site visitors sources
- Create a complete visible diagram that describes the journey of your major and secondary personas
There are a number of visible instruments which might be accessible to create the journey diagram akin to Mural, Gliffy, UXPressia, Lucidchart, Microsoft Visio, OmniGraffle, Miro, and so forth.
For outlining the required information in Step#2, I created the Customer Journey Map Template or a Canvas as beneath:
Customer Journey Map Template for an Existing Customer
Enroll within the on-line course to obtain this canvas and study extra ->
Agile Product Planning: Discovery, Vision, Strategy, Roadmap – Create Business Models, Personas, Product Vision, Customer Journey Maps, Roadmap, and Product Backlog
Customer Journey Map Template for a Prospective Customer
Enroll within the on-line course to obtain this canvas and study extra ->
Agile Product Planning: Discovery, Vision, Strategy, Roadmap – Create Business Models, Personas, Product Vision, Customer Journey Maps, Roadmap, and Product Backlog
Watch the Customer Journey Mapping Lecture Here!
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