Design is very much about influencing people (positively). Knowing basic human psychological principles allows us to do just that.

I’m a firm believer in having a solid grasp on human behavior/psychology as this allows you to better understand those whom you are designing for.

Many designers often overlook website design psychology, since, at first-thought it seems like a completely unrelated field offering very little use to designers, when in fact, it is the complete opposite.

Knowing the three fundamental psychological principles I cover in this video will allow you to create an intuitive user experience within your websites, and, in turn have your websites fulfill their purpose (whether that is to sell, inform etc).

Does design psychology interest you? Let me know your thoughts on these concepts in the comments section.

00:00 Intro
0:25 Understand human psychology
1:55 Mirroring
3:35 Social validation
6:06 Color psychology
8:25 The cognitive bias codex
10:12 Conclusion

Color Phycology:

Learn more about cognitive biases:

Book Recommendation:
Thinking Fast and Slow

Learn how to build custom websites with Webflow FAST: https://bit.ly/3xyBsoF

Find me on other social media platforms:
Instagram: https://www.instagram.com/ransegall/
Twitter: http://twitter.com/ransegall
LinkedIn: https://www.linkedin.com/in/ran-segal…

Gear & Book Recommendations: http://bit.ly/2ohFOuj

#webdesignpsychology #webdesign #websitecolorpsychology #psychologyofwebsitedesign

Thanks for watching the video!

15 thoughts on “3 Psychology Principles Every Web Designer Must know | Free Web Design Course | Episode 18

  1. I m from nepal . I love the way you explain 😉. love this Guy

  2. It’s very important to know that in design we also study psychology, because now we know that in the social media( and TV) the ads we see have a base of psychology in it and that’s why for example processed food is bad for health and even knowing that we still consuming these foods. (If I made any mistakes It’s because I’m learning the english yet, btw hello from Brazil 🇧🇷)

  3. Gold this is Gold baby!!! Wow… Mirror this people hahaha i love this stuff

  4. Thank you! This is a way where my love for design and interest in psychology meet each other.

  5. Interesting. I am with the school of thought that if you are not explicitly using psychology as a tool/technique, then you are less in control of the behavior expected or of your users. Nice video. Also @2:26 it’s a different finger we usually see in real life 😀

  6. Forgive me if this sounds a bit ignorant, but what are the requirements to be a web designer? Is coding a necessity?

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