In this video, you’ll learn 11 in-demand digital marketing skills to that are important to develop for your digital marketing career. *************************************** Additional Digital Marketing Resources How to Start a Career in Digital Marketing (Step-by-Step) ► Digital Marketing for Beginners: 7 Strategies That Work ► Complete SEO Course for Beginners: Learn to Rank #1 in Google ► *************************************** Digital marketing skills can be separated into two categories: hard skills and soft skills. Hard skills are basically learned abilities that develop through education, practice and experience, while soft skills are more about character traits and interpersonal skills. Being a good digital marketer requires having both sets of marketing skills. People often focus on improving hard skills like coding, SEO, or paid advertising while ignoring soft skills. But the truth is that both types are equally important. In this digital marketing tutorial, we share 5 hard skills and 6 soft skills that are the most important whether you’re a digital marketing manager or a complete beginner to online marketing. Let’s get started with the hard skills. Those are: ► Copywriting skills ► SEO ► Data analysis and interpretation ► User experience ► Expertise with Google Sheets Watch the video to learn more about why these are important and how to get better at them. Next are the soft skills that include: ► Communication ► Problem solving ► Creativity ► Teachability ► Self-motivation ► Dependability Watch the video to learn why having soft skills like these are absolutely critical to your career in marketing. Timestamps 0:00 Intro 1:38 Copywriting 2:15 SEO 2:51 Data analysis and interpretation 3:45 User experience 4:39 Expertise with Google Sheets 5:18 Communication 6:12 Problem solving 7:26 Creativity 8:37 Teachability 9:21 Self-motivation 10:10 Dependability #digitalmarketingskills #digitalmarketing #marketing Be sure to subscribe for more actionable marketing and SEO tutorials. STAY TUNED: Ahrefs ► YouTube ► Facebook ► Twitter ►

27 thoughts on “11 Digital Marketing Skills You Should Master

  1. hola gran blogger, vi tu video de youtube y quiero trabajar contigo. Esperamos su respuesta,

    1. What made you think so? Ahrefs shows the traffic estimations, not your exact traffic numbers.

    2. @Ahrefs but my sites get more traffic than your estimation….then how arhefs is accurate? this is tottally inaccurate

    3. We never said that our estimations mirror your traffic from GSC. That’s why they’re called “estimations.”

  2. I am an Arab, and I cannot write articles in English, but the Arabic niche is not profitable, what do you advise me?

  3. Stop overcharging people.
    I just read how u guys are scamming and over charging people.
    Your team should be ashamed.

  4. Can I say I love the way Internet works.

    Yesterday I was interviewing for an SEO job and the interviewer asked me if I knew Google search console. I had zero knowledge. So I search on YouTube today for a small search console tutorial and found your video.

    Then I found this video which is talking about how to get a job in digital marketing specifically the skills required to get hired.

    It’s an understatement to say, you are so good and I love the content you put out. Just found you today.

  5. It is really informative, helpful, and motivating. Thank you so much to share.

  6. What do think about html, css, javas impact digital marketing? I’m studying marketing at university and now i’m studying html, css. this is should help me in my job? I’d like to become an expert SEO in the future,

  7. As a beginner in the field, I can say that videos like this give me a good indication on what to focus on and what is truly important. Always enjoying your content! Greetings from Croatia 🙂

  8. hii..i m 28 education gap like i like sharing the like i was working for recruiting i give candidate at commission base like sharing in instagram facebook whatsup then sum other company like timbet wood i m doing i like to do this from inside which course should i do can u say it will help me thank u….

    how can make career in digital marketing… i said it before kindy suggest…

    either seo or content or social media marketer ………

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